Car Park Management for BH2 Car Park, Bournemouth

Find out how Britannia worked alongside the tenants of the BH2 Entertainment complex in Bournemouth to bring increased footfall and profitability

Recently, Britannia Parking came into control of a huge parking complex in the center of Bournemouth, the BH2 entertainment complex. Underground, 170 spaces, and linked to an extensive entertainment complex including a 10 screen Odeon cinema and 13 restaurants, this car park is one of the most economically significant in Bournemouth town centre.

The previous owner had multiple parking interests in the area – Britannia believe this is why this site was so under-optimised until it fell into our hands.


What Car Park Management Solutions did we offer?

First, we analysed the managing operations as they were under the previous owner. Here, we found a lack of co-ordination between the relevant parties, including landlords, agents and the owner, which lead to major shortcomings in the profitability of the site. It was clear that much more could be done if the community around the car park was fully coordinated and on the same page.

We set to work, producing a commercial model that aligned the interests of all parties. Landlords, agents and Britannia Parking came together to increase the number of vehicles moving in and out of the site – boosting income for us, and as a result increasing footfall in the city centre, benefitting local businesses and authorities.

As well as this, we launched a wide ranging and comprehensive marketing campaign. It would target the conversion of new customers through the traditional press, social media and at our points of sale, engaging people in the brand name and what we have to offer.

By working with the restaurants attached to the complex, we hoped to create joint marketing campaigns and promotional offers with them to help increase footfall further – utilising their collective weight as brands to get more people into the car park and their restaurants.

With regards to the existing systems in place at the site, we retained the Skidata operating infrastructure, linking it to our in house security and 24/7 control room, and providing robust security at all hours of the day.


BRITANNIA PARKING IS THE UK’S LEADING CAR PARK INSTALLATION, ANPR AND CAR PARK MANAGEMENT PROVIDER

Britannia Parking is the industry leader in optimising car parks and open spaces, turning them into reliable revenue streams. From overhauling payment systems to providing around the clock security, Britannia Parking have the expertise and experience to ensure your car park is kept both safe and profitable. Discuss your car park with us by sending us a message via our online contact form.

Case Studies
Car Park Management for BH2 Car Park, Bournemouth

Find out how Britannia worked alongside the tenants of the BH2 Entertainment complex in Bournemouth to bring increased footfall and profitability

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