Britannia recently acquired the Sheffield Arundel Gate multi-storey car park. Situated in the heart of the city centre, the car park’s convenient location means it’s the preferred car park for the Sheffield Hallam University, entertainment venues (such as the O2 Academy, Sheffield Odeon, The Crucible and Lyceum Theatre), hotels, train station, as well as Sheffield city centre’s retail outlets.
The car park was previously poorly managed and with its poor price point, motorists were happy to park further away from the city centre at a cheaper facility. The property owner subsequently wanted an alternative operator to improve the car park.
What Car Park Management Solutions did we offer?
Britannia presented a recovery plan and forecast which was accepted as part of the tender process.
On takeover, we launched a marketing campaign to raise the car park’s profile, dispelling its reputation of being too expensive in order to re-attract motorists.
This included:
- Canvassing local businesses and attractions
- Installing a point of sale at the nearby Sheffield Hallam university
- Introducing guest parking offers for nearby hotels
- Adding website links to a number of affiliate, partner and local company webpages to promote the car park
We also installed an ANPR system, putting impetus on paying on arrival to improve our working relationship and flexibility with the city centre’s partners.
As a result of the marketing campaign, occupancy levels on takeover were up circa 18%, with a 78% occupancy rate within the first 3 weeks.
We also continue to run an online marketing campaign to attract more visitors.
BRITANNIA PARKING ARE SPECIALISTS IN CAR PARK INSTALLATION AND MANAGEMENT ACROSS THE UK
As an industry leader in optimising car parks and open spaces, Britannia Parking has expertise and experience across all aspects of car park management. From overhauling payment systems to providing around the clock security, we can make your car park both safe and profitable.
To learn how we can optimise your car park, feel free to drop us a message via our online contact form.