We were recently instructed to provide our car park management services by the owners of Birmingham Broadway Plaza, a large entertainment complex in Birmingham’s city centre. The Plaza is above a 1,400-space, three-storey underground car park accessible from the site by lifts.
THE CAR PARK
The car park serves customers and employees of businesses located in the Plaza, as well as people living in nearby residential accommodation. Businesses the car park serves include Hollywood Bowl, Frankie & Benny’s, and the Odeon Luxe Cinema, among many others.
The car park is accessible via Ladywood Middleway on both sides of the dual carriageway. Users can pay to park on an hourly basis, or purchase a weekly, monthly, quarterly, half yearly, or annual pass if they park there regularly.
The park offers electric charging and is open 24 hours a day, 7 days a week.
WHAT CAR PARK MANAGEMENT SOLUTIONS DID WE OFFER?
The owners of the Plaza approached us looking to improve the safety and level of control they had over the car park. Britannia Parking purchased and implemented a new entry and exit barrier system. This provided greater security and enhanced driver experiences as motorists’ entries and exits were faster, safer and more streamlined, improving the health and safety within the car park.
Anchor tenants in the scheme (including Odeon Luxe Cinema, Nuffield Health, Broadway Casino) have rights within their leases to provide parking concessions to their customers and members. To cater for this, kiosks and validation terminals were provided and installed into each location, allowing legitimate customers of each establishment to enter their vehicle registration numbers in order to receive complimentary parking in line with concession granted.
An app was also introduced into the system for motorists to pay for their parking without needing to visit the pay machines and provided a convenient way to extend the time for parking when required.
THE RESULTS
Our upgrades improved the security and convenience of the car park, making for a safer and more customer friendly experience for visitors, which in turn, has had a positive impact on income.
The car park recently received ‘The Park Mark Award’, an initiative of the Association of Chief Police Officers aimed at reducing crime and the fear of crime in parking facilities. The car park passed measures that demonstrated an exceptional level of safety throughout the site, such as a clean environment, quality management, and effective surveillance.
BRITANNIA PARKING ARE SPECIALISTS IN CAR PARK INSTALLATION AND MANAGEMENT ACROSS THE UK
Britannia Parking have been providing innovative car park management solutions for over 25 years. From ANPR systems to manned patrols, our decades of experience allow us to optimise the security and operations of your park, creating a safer, more profitable space for your business.
To find out how we can upgrade your car park, send us a message via our online form.