Britannia Parking was recently contracted by the managing agent of a brand new out of town shopping centre in Cornwall to set up and manage the car park. We installed ANPR (automatic number plate recognition) cameras, which would optimise car park use, and also provide data so the management company could continue optimising car park use in line with shopper habits.
What Car Park Management Solutions did we offer?
We worked with the developers during the initial planning stage to ensure the car park layout would be optimised and in line with the goals and orientation of the new shopping centre.
We then recommended an ANPR management system which would ensure car park users paid, while helping to keep spaces available for those who specifically want to use the shopping centre.
The ANPR system and the prices would encourage a three hour turn around, so the shops would benefit from high purchase intention footfall, while also deterring workers and casual car park users from taking up the spaces.
Using ANPR reports to optimise car park usage
Britannia Parking has built a bespoke in-house reporting system which takes real-time data from the ANPR cameras. They collect data which can tell the car park management agent:
- How quickly shopping habits are returning to normal post Covid
- Monthly vehicle movements
- Daily vehicle numbers and average duration of stay
- Repeat visitor stats
- Off peak and peak car park occupancy levels
This will help the car park management team with future decisions like price increases, and whether the car park would benefit from partnering with other local businesses for use during off peak hours – such as overnight parking for hotels.
Britannia Parking is one of the leading ANPR car park system providers
Britannia Parking is a leading provider of car park installation and management services for retail areas and supermarkets. Whether you’re looking to turn unused land into a money earner or optimise the performance of your existing car park, please contact our friendly team today.