Located near the stunning Snowdonia National Park, the Tyn-y-Coed Hotel in Betws-y-Coed, Wales, faced a unique challenge with its car park. Due to its prime location, the car park was often occupied by non-patrons, including walkers and motorhomes, taking advantage of the hotel's proximity to popular trails and attractions.
The Challenge
The hotel's car park, designed for guests, was frequently misused by non-paying visitors who would park for up to 12 hours a day. This abuse significantly impacted the availability of spaces for hotel guests, leading to negative guest experiences and a decline in overall satisfaction. The hotel needed a solution that would regain control of their car park while still accommodating the needs of local walkers and tourists.
Our Solution
To address this issue, a tailored parking management system was introduced, allowing walkers to pay for parking during certain periods without disrupting hotel guests. This system not only regulated the usage of the car park but also created an opportunity to drive additional revenue and footfall into the hotel.
As part of the solution, the hotel introduced an incentive for non-guests: if they purchased a drink or meal at the hotel, their parking tariff would be refunded for up to two hours. This strategy successfully balanced the needs of the hotel with those of the local community and visitors, enhancing both guest satisfaction and revenue.
Results:
- Improved Guest Experience: The availability of parking spaces for hotel guests improved, leading to a more positive experience for patrons.
- Increased Footfall and Revenue: The introduction of parking refunds for non-guests who dine or drink at the hotel led to increased footfall and boosted revenue for the hotel's restaurant and bar.
- Balanced Parking Usage: Walkers and other visitors now have a clear, structured option to use the car park without impacting the hotel's core business.
Conclusion
The implementation of a strategic parking management system at Tyn-y-Coed Hotel successfully mitigated parking abuse, enhanced guest satisfaction, and created a new revenue stream. By striking a balance between accommodating visitors and prioritising hotel guests, the hotel transformed a challenge into an opportunity for growth and improved service.
To learn more about how we can optimise your car park, feel free to send us a message via our online contact form.